Search Engine Optimization (SEO)
The various strategies and tactics utilized by Globex to ensure that your website is found by the search engines and they rank it well and place high it high within the organic listings; thus driving more traffic to your website.
Search Engine Marketing (SEM)
Is often combined together with SEO but has a much broader outreach in its effectiveness. It includes Google Ad Words and other paid ads, and often requires ongoing researching and submissions to properly position a website within the search engines top rankings. SEM is often associated with back-linking or building backlinks, when done properly will significantly increase exposure and traffic to your website. The campaigns can be ran locally, nationally or globally.
Social Media Marketing
The process of driving traffic to your website through social media sites, i.e. Facebook, Twitter, Linkedin, Pintecrest, Google Plus, Instagram etc. The campaigns typically center around creating compelling content that draws the viewer’s attention and motivates them to not only go directly to your website to gain more insight, but also to share your content with the various social media networks they are involved with.
The affordable way to send a commercial message directly to a targeted audience and potential client who would be interested in the product or service you are offering. Email marketing is also a powerful way for non-profit organization, political candidates and political action committees (PAC) to market themselves and enable them to receive online contributions. The interested viewer will obviously be directed over to your website.